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23.08.2007

Serial winner: the German power product trade selects DOLMAR as Germany’s “Brand of the Year” for the third year running.

Every year “markt intern”, the independent Düsseldorf-based trade information service, conducts an extensive survey to find out which brand-name manufacturers score highest on quality, product range, service and dealer support. Taking part in this year’s survey once again were a large number of dealers and specialist retailers in the hardware, garden supply and power product trades.

“Dolmar seems to get everything right”. This quotation from a major dealer speaks volumes about the reasons why German tool retailers named Dolmar as their “Brand of the Year” for the third year in succession. So the renowned Hamburg-based power product maker remains unchallenged as the No. 1 brand in the category “Handheld power products for gardening and landscaping” – ahead of big-name competitors such as Stihl, Husqvarna, Solo, and others.

The reasons given by power product dealers for again choosing Dolmar as the No. 1 brand in Germany included the comprehensiveness of the company’s product range, new, innovative products and the good margins to be earned on Dolmar products. Participating retailers also praised the high quality of Dolmar power products and their ease of use, and gave top ratings for the company’s knowledgeable and helpful sales force, the excellent stock ordering and supply system, comprehensive after-sales service and professional sales support package. The fact that the Dolmar brand is so respected by the professional power product trade is one of the key reasons for the company’s continuing sales growth both at home and abroad, consistently achieving growth rates well above the industry average.

While naturally delighted to be chosen once again as Germany’s “Brand of the Year 2006/07”, Dolmar views this outstanding achievement first and foremost as an incentive to build on its strong market position by developing new and even better products and industry-leading service offerings.
An important step in this direction has been taken with the recent launch of two new Dolmar petrol chainsaws, which were unveiled at the demopark 2007 trade show in Eisenach. The powerful PS-420 and PS-350 are the latest additions to Dolmar’s range of compact petrol chainsaws, aimed at quality-conscious homeowners and semi-professional users. They feature a whole series of technical refinements that set new standards in this product segment.